cleaning yoga mats Archives

Yoga Mat Cleaning Machine Mitigates COVID Spend

Cleanliness and sanitization is a top priority for every business. Gyms and fitness studios are no exception. Yoga mats are a magnet for germs and it’s important to clean the yoga mats in your studio. Many offered tea tree oil, sprays, or wipes to students on a minimal basis pre-COVID. But, these times have pushed owners/operators to adopt new CDC cleaning protocols and in some industries, these charges have been passed onto the consumer. It is common now for restaurants to charge customers an extra 3-5% surcharge to make up for lost revenues. When every dollar matters, one way to help improve cleanliness and add to the bottom line is with MatFresher, the yoga mat cleaning machine.

time is money

Installing a MatFresher yoga mat cleaning machine in your studio can help you sanitize yoga mats and increase revenues. The best part is that MatFresher is free. Here’s how you can influence your students to use MatFresher.

Here are four ways to keep cleaning expenses down and get your students to use MatFresher, the yoga mat cleaning machine.

Make clean mats mandatory. Many students have a relationship with their yoga mat. It’s loved and cherished but who knows where it’s been? Ask students to clean their outside mats right when they enter the studio. This will create a new check-in ritual and help keep your yoga studio germ-free. Have students who rent mats clean it at the MatFresher to show others how easy it is to use.
Make a partner pledge. Ask students to do their share in keeping the studio open and safe by asking them to pledge a clean mat after every class… or at the very least once a week. Have them sign a board that they’ve cleaned their mat and raffle off a free class or yoga mat to the person with the most cleans in a month.
Show and tell. You may not feel comfortable mandating people to clean their mats, but you can show them how to use the MatFresher. Simply designate certain desk, instructors or ambassadors to bring one student to the MatFresher machine after each class. People follow others when they see something going on Plus the first few cleans are free for everyone.
Tell them all about it. You have many ways to reach your customers. Social media, newsletters, and word of mouth are some. Make sure you are getting the message out about having a MatFresher in your studio. If they don’t know about it, how can they know to use it. You know best what works for your clients.

The MatFresher yoga mat cleaning machine, holding an automatically-rolled exercise mat in its chamber.

MatFresher is a new tool to clean and sanitize your yoga mats for free. In fact, using MatFresher in your studio helps increase your bottom line. Your studio earns money for every clean yoga mat sanitized with MatFresher,

2021 New Year Goals for Gym and Studio Owners

Posted on by Andrea Metcalf

Traditionally, the new year brings a sense of rebirth. In the fitness and yoga industries, studio owners know that this is a good time for new students to walk in the door and recommit to their health goals. So what are your studio goals for 2021?

Here are 4 tips for setting 2021 new year goals for gym and studio owners.

Recommit to cleanliness. In this time of COVID-19, emphasis on cleanliness is imperative. Whether you have a fitness gym or yoga studio, equipment used by students needs to be safe and clean. Equipment like leg presses, treadmills, and dumbbells pose their own unique situation for cleaning. The good news is that yoga mats can be quickly, easily and safely sanitized with MatFresher. The machine is free for gyms and studios!
Recommit to a friendly staff. Many clients have been working out at home during the pandemic. What keeps them coming into the studio is community. Properly trained staff are key to nurturing your culture. Try the WEFISH approach for training them.

3. Recommit to marketing. Sales start with a win-win approach. Make sure to listen to your current clients about why they are coming to your studio. Use this information in your marketing campaigns. Plan out each month and commit to a full year outline. When things get busy having an outline can help keep your goals on track.

4. Recommit to knowing your people. Take the time to know your staff names and little about them personally can go a long way to creating a relationship that helps build your business. But don’t forget that you should learn a little about your students as well.

Try having a competition with instructors and staff on how many members they can get to know during the first quarter of the year. Challenge your team to know something unique about each member. Have a staff meeting to share the information. Offer a prize for whoever knows the most about your clients or the most interesting unique things about them. Making it fun and competitive can produce great results.

Why MatFresher?

MatFresher is the best way to sanitize yoga mats.

MatFresher is the only hands-free, multi-step solution to clean and sanitize mats. Not only does MatFresher brush away dirt and debris, in addition to killing germs with powerful UVC light, all-natural sanitizing spray penetrates the pores that light can’t reach. Mats are then neatly rolled and ready-to-go in 30 seconds!

How Safe Are Your Mat Cleaning Methods?

Posted on by MatFresher

Health and sanitization are at the forefront of everyone’s minds these days, and we’re all wisely thinking more about the surfaces we’re contacting. Going even further, many are considering the ingredients and chemicals found within everyday products, like cleaning solutions. For yogis, it’s a question of how safe the mat sanitizing products are that we often use mindlessly. Are your mat cleaning methods actually effective against harmful bacteria and viruses?

With the increase in demand for cleaning solutions, costs have risen, and you may consider DIY cleaning methods or alternatives to sprays and wipes. Since these methods provide more control and result in fewer harsh chemicals, these attempts at saving money could be appealing. Has your studio or gym considered the pros and cons of standard cleaning methods? Let’s take a look at how your traditional products, and even DIY solutions, may be costing you more than dollars and how MatFresher saves money while cleaning mats safely.

Solutions That Do More Harm Than Good

Just last year, the Environmental Working Group, a nonprofit advocacy organization, completed an audit of over 2,000 general cleaning products. Sadly, they discovered that over half of those reviewed contained ingredients that are harmful to lungs. Even worse, these pollutants can be up to five times more potent when used indoors versus outdoors. The mission of yoga and other exercise is to cleanse our bodies and minds and become healthier versions of ourselves. If we contact dangerous chemicals when cleaning mats, this defeats the overall purpose of our yoga training.

Don’t assume that a mat cleaning wipe or spray labeled with buzz words like “green” is a fix-all. Unlike many other industries, companies are not required to disclose ingredients for cleaning products. Many solutions are mislabeled as “all-natural” despite containing non-organic, unsafe ingredients.

DIY Solutions

As stated previously, some people have resorted to DIY solutions for cleaning their mats. Perhaps a mixture of known ingredients could be healthier and greener than chemicals inside a bottle of bleach. However, can you be sure that your exercise mat is getting properly disinfected? The point of spraying or wiping down a mat is to rid your equipment of dangerous germs, so a “safer” cleaning solution may not be an effective one. Though a home-made product may lack a distracting scent that other chemical-filled solutions carry, there must be a way to clean a mat safely and with desirable results.

Along with the potential bodily harm, the ingredients of many cleaning products break down the surfaces of mats over time. This wear from cleaning results in purchasing equipment more often, leading to additional expenses. With so many negatives and question marks regarding the effectiveness of cleaning products, there is a gap. An opportunity exists to save your facility money on cleaning solutions – one that doesn’t cost your studio at all. MatFresher exists for that very reason: to promote a healthy and highly-effective clean for yoga mats while increasing studio revenue.

What is MatFresher?

MatFresher is the only multi-sanitizing mat cleaning machine. While there are machines that clean mats with UV-C light, most do not utilize a three-fold approach in removing bacteria. MatFresher 1) removes hair and debris from the mat, 2) uses UV light over difficult-to-reach surfaces, and 3) cleans with a 100% all-natural solution. With this thorough approach, the machine is up to 99.99% effective in destroying harmful bacteria. Without harsh chemicals or odors, MatFresher cleans in under 30 seconds and neatly rolls the mat so it’s ready for class or home. Having a MatFresher machine inside your facility allows members and employees to quickly and effectively sanitize equipment while saving everyone time. On top of these benefits, your studio shares in the profits as members pay a low fee for each wash.

MatFresher - the mat cleaning machine — MatFresher – the mat cleaning machine

So, why risk the problems associated with household cleaning products and DIY mat cleaning methods? Why not provide your members the best mat cleaning methods? Learn more about the machine built to solve the cons in cleaning.

Boost Your Revenue or Bust

Posted on by MatFresher

The cost of cleaning

As studios and gyms reopen their doors to students and staff, all eyes are on the cleaning measures required to bring peace of mind for all involved. With new levels of cleanliness comes heightened cost for owners/operators. Purchasing cases of wipes and disinfectant sprays is not cheap, particularly now that demand is higher than ever. Added to this, studios incur the cost of disposable masks for staff and infrared thermometers to comply with regulations. No one knows when these measures will be relaxed. Your studio needs to explore ways to boost your revenue.

Not only are there higher cost implications for your gym or studio, safety measures cost your employees more time. As you clean more diligently prior to classes and spend additional time between classes sanitizing, those additional hours clocked are adding to the cost of more cleaning supplies. A hidden cost is the staff time lost on other important activities that don’t get done because of the additional time needed for cleaning, checking temperatures, and following guidelines properly.

The good news (and yes, there is good news) is that it doesn’t have to be this way. What if new cleaning protocols could boost your revenue rather than add to expenses? That’s what we’ve done with MatFresher, the only multi-sanitizing mat cleaning machine.

New expectations

A recent survey by ClassPass indicates that some gym members expect rates to be reduced. They want lower pricing because demand decreased and their safety concerns increased.

As you know, when prices decline in one area, revenue must increase in other areas to balance your ROI impact. Studios and exercise centers should determine a course of action that makes up the deficit for pricing decreases.

Time is Money

Social distancing means fewer students in each class and fewer classes on the schedule. Some studios may opt to continue offering virtual classes for expanding capacity, but how do you ensure that your revenue increases at a time of reduced capacity? While time between classes is increased for cleaning and to reduce contact between those arriving and leaving, fewer classes means lost profits. Your exercise center deserves an opportunity to increase profitability at a time when many members hope for lower fees.

Staff will spend more time disinfecting the studio and equipment between classes, and students will spend less time in the gym before and after class. Now needed is a method of cleaning yoga mats that is quick and effective in order to maintain the flow. More than fast, mat cleaning needs to be thorough and meet safety guidelines.

The MatFresher mat cleaning machine cleans an exercise mat in about 30 seconds, destroying up to 99.99% of harmful pathogens. While using a safe, 100% all-natural solution, MatFresher enables your staff and members to practice and clean efficiently – all resulting in a more safely sanitized mat than personal disinfecting would. On top of being the most effective machine of its kind, MatFresher generates new revenue for studios and gyms. MatFresher costs your facility nothing, and your students pay individual for each mat wash. Comparable to a vending machine, you benefit monetarily from those who benefit from a safe and convenient mat cleaning solution inside your walls.

Providing Value

Becoming a MatFresher studio shows students and staff that you take sanitization seriously. It’s a smart way to stand out among other studios and gyms. Some members may look for a location with lower membership fees. However, knowing that you provide peace of mind through strong disinfectant measures may prevent them from doing so.

While saving money on cleaning supplies and machines, you’ll also save your team and students time and energy. If a machine could alleviate some of the revenue and expense challenges currently at play and boost your revenue, at no cost to your studio or exercise center, why not jump at the opportunity? Learn how MatFresher can help you increase revenue today by contacting us.