The cost of cleaning
As studios and gyms reopen their doors to students and staff, all eyes are on the cleaning measures required to bring peace of mind for all involved. With new levels of cleanliness comes heightened cost for owners/operators. Purchasing cases of wipes and disinfectant sprays is not cheap, particularly now that demand is higher than ever. Added to this, studios incur the cost of disposable masks for staff and infrared thermometers to comply with regulations. No one knows when these measures will be relaxed. Your studio needs to explore ways to boost your revenue.
Not only are there higher cost implications for your gym or studio, safety measures cost your employees more time. As you clean more diligently prior to classes and spend additional time between classes sanitizing, those additional hours clocked are adding to the cost of more cleaning supplies. A hidden cost is the staff time lost on other important activities that don’t get done because of the additional time needed for cleaning, checking temperatures, and following guidelines properly.
The good news (and yes, there is good news) is that it doesn’t have to be this way. What if new cleaning protocols could boost your revenue rather than add to expenses? That’s what we’ve done with MatFresher, the only multi-sanitizing mat cleaning machine.
New expectations
A recent survey by ClassPass indicates that some gym members expect rates to be reduced. They want lower pricing because demand decreased and their safety concerns increased.
As you know, when prices decline in one area, revenue must increase in other areas to balance your ROI impact. Studios and exercise centers should determine a course of action that makes up the deficit for pricing decreases.
Time is Money
Social distancing means fewer students in each class and fewer classes on the schedule. Some studios may opt to continue offering virtual classes for expanding capacity, but how do you ensure that your revenue increases at a time of reduced capacity? While time between classes is increased for cleaning and to reduce contact between those arriving and leaving, fewer classes means lost profits. Your exercise center deserves an opportunity to increase profitability at a time when many members hope for lower fees.
Staff will spend more time disinfecting the studio and equipment between classes, and students will spend less time in the gym before and after class. Now needed is a method of cleaning yoga mats that is quick and effective in order to maintain the flow. More than fast, mat cleaning needs to be thorough and meet safety guidelines.
The MatFresher mat cleaning machine cleans an exercise mat in about 30 seconds, destroying up to 99.99% of harmful pathogens. While using a safe, 100% all-natural solution, MatFresher enables your staff and members to practice and clean efficiently – all resulting in a more safely sanitized mat than personal disinfecting would. On top of being the most effective machine of its kind, MatFresher generates new revenue for studios and gyms. MatFresher costs your facility nothing, and your students pay individual for each mat wash. Comparable to a vending machine, you benefit monetarily from those who benefit from a safe and convenient mat cleaning solution inside your walls.
Providing Value
Becoming a MatFresher studio shows students and staff that you take sanitization seriously. It’s a smart way to stand out among other studios and gyms. Some members may look for a location with lower membership fees. However, knowing that you provide peace of mind through strong disinfectant measures may prevent them from doing so.
While saving money on cleaning supplies and machines, you’ll also save your team and students time and energy. If a machine could alleviate some of the revenue and expense challenges currently at play and boost your revenue, at no cost to your studio or exercise center, why not jump at the opportunity? Learn how MatFresher can help you increase revenue today by contacting us.
